I’m Gabriel, the founder of Sell a Yacht Australia and YouSail.
My background is marketing. I’ve spent more than a decade in SEO and app store optimisation, and I was one of the first people to treat ASO as its own discipline. In 2013 I launched the first ASO course on Udemy, then wrote one of the first books on the subject, the ASO Bible, followed by ASO Ninja. More than 10,000 students have been through my courses.
Along the way I ran a marketing agency and worked with companies like Red Bull, Disney, EA Games, FreshBooks, PBS and Xerox. I’ve helped more than 500 developers and app companies get found, and spoken at conferences in London, Singapore, China and Thailand. I also bought an ASO company, Appmind, which was later acquired by Mobile Action, where I stayed on as a consultant and ambassador.
Not everything I write is about marketing. Zero Excuses is my book on how to live a beautiful life. The Lazy Bastard is a productivity guide for procrastinators.
I build around the life I want to live.
When I worked as a diving instructor, I built diving websites. Now it’s sailing.
My partner Kristy and I are working towards buying a yacht, moving aboard and sailing Australia and the Pacific. Planning a life aboard means learning about the boats themselves—and the decisions people make when buying and selling them.
How do you judge a price? What builds buyer confidence? What should a broker do? Which documents matter? The information was scattered, so I did what I know how to do. I collected it, organised it and put it online.
That became Sell a Yacht Australia. It sits alongside YouSail and the rest of our sailing network: Top Marinas, Sailing Schools, Sailing Courses, Sailing Clubs, Top Charters and Buy Sails.
Research, not a claim to know it all.
I’m not an expert sailor or a yacht broker, and I haven’t personally inspected every boat or worked with every company in our directory. What I’m good at is finding information and making it easy to use.
That’s the role of this site: help owners understand the questions to ask, find relevant information and connect with the right people. Our editorial policy explains how we approach sources and the limits of our guidance.
Moving onto a yacht is me running out of excuses.
I’m based in Merimbula, on the NSW South Coast. If you run a brokerage, represent a marine brand, or just want to talk boats, email me at gabriel@yousail.com.au.
You can follow the full story at yousail.com.au.
Gabriel